As of Statista reports, it is reported that Android users have the choice of around 2.1 million mobile apps on the Google Play Store alone, with IOS approximately the same amount. This large number gives so much competition that apps struggle to make their unique presence. The only way left to attract your target users is to nail your App Store Optimization.
App Store Optimization (ASO) basically means getting your app ready for making its appearance whenever someone searches with some keyword that is related to your app functionality. For example, if someone searches with keyword ‘books’ and if your app is optimized for the word book, you would end up being recommended to this user on the front page of the store.
ASO specialists say app store optimization is a continuous process; that you must research, test and iterate to keep up with the competition. And, as app stores continue to grow and hence the competition grows as well, it’s going to get a lot more complex. So, for you Best App Store Optimization Agency can truly make your app stand out and achieve better rankings.
One would wonder why ASO is necessary? This is because, year after year, with the increase in the number of apps, it is difficult for an app to stand out, to be clicked on and downloaded. It is at this point where ASO agencies step in and change things up with their strategies and services. ASO agencies and their services are becoming more popular and highly sought after. They help in increasing the app usage and its downloads, by improving and optimizing the app. All of the best ASO agency uses app marketing strategies, which are formulated to make the app more visible.
ASO conduct vital market research, to know exactly who the app’s target audience is and from there we involve strategies to do with keywords, presentation of the app’s description, icon, screenshots, and positive reviews and many more. Including the keyword in the title of the app, having a unique app icon and having impressive screenshots of the app are all important selling points to be noted that in turn result in good reviews, increased downloads, and happy customers. With over 2 million apps in the app market that are all racing towards being noticed, App Optimization and ASO agency has become more important.
Making your app optimized for search with some keyword it is very important to keep in mind the rule of RDT – Relevance, Difficulty and Traffic, which in turn is a very hectic procedure to follow. A Best ASO Agency can help you in such a situation by conducting the market researches and listing the most used keyword which can be used while searching for an app like yours.
In today’s era of technology, people are smart enough and they know the best way to search for specific things on the internet using their android device. While searching for an app in an app store, an average user takes 3-6 seconds to decide whether they want to install that app or not. If your app appears out at the top of the search results and has eye-catching visuals, a catchy title and interesting description, then you can convince them to download it. Therefore, If your app is optimized by an experienced ASO agency then you can have the benefits like :
Discoverability – Make your app discoverable in app stores by optimising your app with every possible keyword related to your app.
Conversions – When your app is optimised by an experienced team which is going to optimise your app after vital market research can Increase visibility to drive conversion rates of your app.
Downloads – Organic App Installs can be increased. App installs that are completed via app stores built-in search is called organic app installs. An Optimised App gets more organic install which results in better ranking.
Acquisition – An optimised app enhances acquisition results at a low cost.
Hence, Best ASO Agency can excel your apps graph.